Measuring long-run marketing effects and their implications for long-run marketing decisions
| Year of publication: |
2008
|
|---|---|
| Authors: | Bronnenberg, Bart ; Dubé, Jean ; Mela, Carl ; Albuquerque, Paulo ; Erdem, Tulin ; Gordon, Brett ; Hanssens, Dominique ; Hitsch, Guenter ; Hong, Han ; Sun, Baohong |
| Published in: |
Marketing Letters. - Springer. - Vol. 19.2008, 3, p. 367-382
|
| Publisher: |
Springer |
| Subject: | Long-run marketing | Durable goods | Choice dynamics |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005716536