Measuring market orientation: A multi-factor, multi-item approach
| Year of publication: |
1994
|
|---|---|
| Authors: | Deng, Shengliang ; Dart, Jack |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 10.1994, 8, p. 725-742
|