Measuring market response to price changes : a classification approach
Francis J. Mulhern ; Robert P. Leone
| Year of publication: |
1995
|
|---|---|
| Authors: | Mulhern, Francis J. |
| Other Persons: | Leone, Robert P. (contributor) |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 33.1995, 3, p. 197-205
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| Subject: | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy | Marktforschung | Market research | Zeitreihenanalyse | Time series analysis | Clusteranalyse | Cluster analysis | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001183942