Measuring marketing-mix effects in the 32-64 bit video game console market
Pradeep K. Chintagunta, Harikesh S. Nair and R. Sukumar
| Year of publication: |
2009
|
|---|---|
| Authors: | Chintagunta, Pradeep K. ; Nair, Harikesh ; Sukumar, R. |
| Published in: |
Journal of applied econometrics. - Chichester : Wiley-Blackwell, ISSN 0883-7252, ZDB-ID 633941-4. - Vol. 24.2009, 3, p. 421-445
|
| Subject: | Computerspiel | Video game | Unterhaltungselektronik | Consumer electronics | Marketingmanagement | Marketing management | Messung | Measurement | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003825041