Measuring marketing-mix effects in the 32-64 bit video-game console market
| Year of publication: |
2009
|
|---|---|
| Authors: | Chintagunta, Pradeep K. ; Nair, Harikesh S. ; Sukumar, R. |
| Published in: |
Journal of applied econometrics. - Chichester : Wiley-Blackwell, ISSN 0883-7252, ZDB-ID 6339414. - Vol. 24.2009, 3, p. 421-445
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