Measuring marketing performance : research, practice and challenges
Bruce Clark
| Year of publication: |
2007
|
|---|---|
| Authors: | Clark, Bruce |
| Published in: |
Business performance measurement : unifying theories and integrating practice. - Cambridge [u.a.] : Cambridge Univ. Press, ISBN 978-0-521-18876-0. - 2007, p. 36-63
|
| Subject: | Performance-Messung | Performance measurement | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003593064