Measuring marketing performance : which way is up?
Tim Ambler and Flora Kokkinaki
| Year of publication: |
2002
|
|---|---|
| Authors: | Ambler, Tim ; Kokkinaki, Flora |
| Published in: |
Business performance measurement : theory and practice. - Cambridge [u.a.] : Cambridge Univ. Press, ISBN 0-521-80342-X. - 2002, p. 225-243
|
| Subject: | Marketing | Performance-Messung | Performance measurement | Messung | Measurement | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001661977