MEASURING PERFORMANCE OF MANAGEMENT IN AGRIBUSINESS - PROBLEMS, CONTROVERSIES AND SOLUTIONS

The paper is focused to the problem of external performances measurement of management in agribusiness. The measurement is discussed in terms of the needs of public and commercial development institutions, researchers and other development actors. The main goal is to design a coherent set of indicators for external analysis of the problems and processes of business development, as well as monitoring of the reforms and the allocation of development resources in accordance with the criteria of an open market economy (in particular, the analysis of the eff ectiveness of public support for I&R activities, subsidies and subsidized loans to fi nance the production of food for export in terms of broader socio-economic objectives). The methodology is derived based on the analysis of problems and controversies that accompany the structural adjustment of agricultural industry in Eastern Croatia and AP Vojvodina in the period from year 2015 till 2030/2035. The presented matter, in addition to an introduction nd a conclusion, divided into four parts. The first part is focused to researching the structure of management performances indicators in the context of the needs of more effective external regulation of agribusiness. The focus of the second part is on the selection of principles for concretization of contents of indicators for performances measurement of management in agribusiness. The base is a holistic approach to solving this problem. The third part shows the author’s view of the problems and challenges of their implementation and consequently, establishment of rules that should guide the public and commercial development institutions in the awarding of subsidies, loans and providing the technical support. In the fourth section is given a critical evaluation of conditions of their operationalization.