Measuring performance of social network-based virtual community : a balanced scorecard approach
Year of publication: |
2011
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Authors: | Lea, Bih-Ru |
Published in: |
International journal of business and systems research. - Genève : Inderscience Enterprises, ISSN 1751-200X, ZDB-ID 2422801-1. - Vol. 5.2011, 3, p. 281-304
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Subject: | Balanced Scorecard | Balanced scorecard | Social Web | Social web | Performance-Messung | Performance measurement | Soziales Netzwerk | Social network |
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