Measuring performance : the marketing perspective
Bruce Clark
| Year of publication: |
2002
|
|---|---|
| Authors: | Clark, Bruce |
| Published in: |
Business performance measurement : theory and practice. - Cambridge [u.a.] : Cambridge Univ. Press, ISBN 0-521-80342-X. - 2002, p. 22-40
|
| Subject: | Performance-Messung | Performance measurement | Marketing | Messung | Measurement | Unternehmensperformance | Firm performance |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001661972