Measuring Player's Perceptions of Mobile Games from Gameplay Data -- A Case Study from Mobile Game Offerings from Playlab

In measuring player's perception of computer games, there are many approaches that could be utilized. The usage of questionnaires, player observation, abstract models, and other approaches have been utilized over the years in this problem domain. Though the traditional approaches have been used quite effectively, there is room for improvement. Due to better Internet infrastructure, many players are online which allows game developers to develop games that can collect gameplay data. With this gameplay data, it is possible to analyze the gameplay data for patterns that could measure the players' perception of the game. Using gameplay data can help remove certain bias that are present in traditional approaches in the measurement of player's perception. In this paper, a number of data analytics that is used to measure players' perception from game play data that is used in mobile games from Playlab, a leading casual game developer and publisher, is described