Measuring processing fluency : one versus five items
Laura K. M. Graf, Stefan Mayer, and Jan R. Landwehr
| Year of publication: |
July 2018
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|---|---|
| Authors: | Graf, Laura K. M. ; Mayer, Stefan ; Landwehr, Jan Rüdiger |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 28.2018, 3, p. 393-411
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| Subject: | Processing fluency | Scale development | Replication | (Aesthetic) liking | Truth | Risk perception | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Ästhetik | Aesthetics | Experiment | Risiko | Risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011917263