Measuring public relations programming
Mark Weiner
| Year of publication: |
2006
|
|---|---|
| Authors: | Weiner, Mark |
| Published in: |
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing and leaderhip. - San Francisco, CA : Jossey-Bass, ISBN 0-7879-8080-3. - 2006, p. 371-387
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Performance-Messung | Performance measurement |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003347073