Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities
| Year of publication: |
2013
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|---|---|
| Authors: | Sarstedt, Marko ; Wilczynski, Petra ; Melewar, T.C. |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 13823073. - Vol. 48.2013, 3, p. 329-339
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