Measuring risk-adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value
| Year of publication: |
2005
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|---|---|
| Authors: | Ryals, Lynette J. ; Knox, Simon |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 39.2005, 5, p. 456-472
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