Measuring season ticket holder satisfaction : rationale, scale development and longitudinal validation
Heath McDonald; Adam J. Karg; Andrea Vocino
| Year of publication: |
2013
|
|---|---|
| Authors: | McDonald, Heath ; Karg, Adam J. ; Vocino, Andrea |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 16.2013, 1, p. 41-53
|
| Subject: | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009700226