Measuring service quality in retail loyalty programmes (LPSQual): Implications for retailers' retention strategies
| Year of publication: |
2011
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|---|---|
| Authors: | Omar, Nor Asiah ; Musa, Rosidah |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 39.2011, 10 (6.9.), p. 759-785
|