MEASURING SOCIAL MEDIA - Get the measure of social media response - As web 2.0 content gains media prominence, it is vital for brands to measure their impact online.
| Year of publication: |
2009
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|---|---|
| Authors: | Gibbon, Tim ; Hawkes, Rachel |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2009, p. 48-49
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