Measuring the antecedents of e-loyalty and the effect of switching costs on website
Maria Fuentes-Blasco, Irene-Gil Saura, Gloria Berenguer-Contrí and Beatriz Moliner-Velázquez
| Year of publication: |
2010
|
|---|---|
| Authors: | Fuentes-Blasco, Maria ; Gil Saura, Irene ; Berenguer Contrí, Gloria ; Moliner-Velázquez, Beatriz |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 30.2010, 11/12, p. 1837-1852
|
| Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Wechselverhalten | Switching behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008760013