Measuring the baseline sales and the promotion effect for incense products: a Bayesian state-space modeling approach
| Year of publication: |
2008
|
|---|---|
| Authors: | Ando, Tomohiro |
| Published in: |
Annals of the Institute of Statistical Mathematics. - Springer. - Vol. 60.2008, 4, p. 763-780
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| Publisher: |
Springer |
| Subject: | Bayesian method | General state-space models | Marketing |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005184680