Measuring the baseline sales and the promotion effect for incense products: a Bayesian state-space modeling approach
| Year of publication: |
2008
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| Authors: | Ando, Tomohiro |
| Published in: |
Annals of the Institute of Statistical Mathematics : AISM. - Tōkyō [u.a.], Berlin, Heidelberg : Springer, ISSN 0020-3157, ZDB-ID 3903138. - Vol. 60.2008, 4, p. 763-780
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