Measuring the effect of brand equity on the consumers' purchase intention
Veenu Sharma, Richa Singh and G. N. Patel (Birla Institute of Management Studies, Greater Noida, India)
| Year of publication: |
2015
|
|---|---|
| Authors: | Sharma, Veenu ; Singh, Richa ; Patel, Gokulananda |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 21.2015, 1/2/3, p. 98-110
|
| Subject: | brand equity | drivers of brand equity | structural equation modelling | consumer response | wheat floor | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Strukturgleichungsmodell | Structural equation model | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011442793