Measuring the effect of risk attitude on marketing behavior
Jason R. V. Franken; Joost M. E. Pennings; Philip Garcia
| Year of publication: |
2014
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|---|---|
| Authors: | Franken, Jason R. V. ; Pennings, Joost M. E. ; García, Philip |
| Published in: |
Agricultural economics : the journal of the International Association of Agricultural Economists. - Hoboken, NJ : Wiley-Blackwell, ISSN 0169-5150, ZDB-ID 742889-3. - Vol. 45.2014, 5, p. 525-535
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| Subject: | Risk attitude | Risk behavior | Marketing | Risikopräferenz | Risiko | Risk | Entscheidung unter Risiko | Decision under risk | Experiment | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010414364