Measuring the effects of new brand introduction on inter-brand strategic interaction
| Year of publication: |
1999
|
|---|---|
| Authors: | Chintagunta, Pradeep K. |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 118.1999, 2, p. 315-331
|
| Publisher: |
Elsevier |