Measuring the effects of visual scan codes in advertising
Year of publication: |
2018
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---|---|
Authors: | Fortin, David R. ; Surovaya, Kate |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 12.2018, 4, p. 358-373
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Subject: | VSC | visual scan codes | QR codes | Shazam | advertising | vividness | involvement | attitudes | Werbewirkung | Advertising effects | Visualisierung | Visualization | Werbung | Advertising | Werbebeschränkung | Advertising regulation |
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