Measuring the impact of inter-attitudinal conflict on consumer evaluations of foreign products
Subir Bandyopadhyay; Nittaya Wongtada; Gillian Rice
| Year of publication: |
2011
|
|---|---|
| Authors: | Bandyopadhyay, Subir ; Wongtada, Nittaya ; Rice, Gillian |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 3, p. 211-224
|
| Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Thailand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009230991