Measuring the impact of online reviews on consumer purchase decisions : a scale development study
Semila Fernandes, Rajesh Panda, V.G. Venkatesh, Biranchi Narayan Swar, Yangyan Shi
| Year of publication: |
2022
|
|---|---|
| Authors: | Fernandes, Semila Fenelly ; Panda, Rajesh ; Venkatesh, V. G. ; Swar, Biranchi Narayan ; Shi, Yangyan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-11
|
| Subject: | Consumer psychology | Purchase decision. online reviews | Retailing | Scale development | Word-of-mouth. | Kaufentscheidung | Purchase decision | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Messung | Measurement | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013366379