Measuring the Impact of Product and Promotion-Related Factors on Product Category Price Elasticities
| Year of publication: |
1996
|
|---|---|
| Authors: | Walters, Rockney G. ; Bommer, William |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 36.1996, 3, p. 203-216
|
| Publisher: |
Elsevier |