Measuring the Impact of Product Placement on Children Using Digital Brand Integration
| Year of publication: |
2013
|
|---|---|
| Authors: | Hudson, Simon ; Elliott, Charlene |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 11329415. - Vol. 19.2013, 3 (1.6.), p. 176-200
|