Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions
| Year of publication: |
2012
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|---|---|
| Authors: | Ching, Andrew T. ; Ishihara, Masakazu |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 58.2012, 7, p. 1374-1388
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