Measuring the mediating role of e-trust in the relationship between e-service quality and e-loyalty on gen Z users of the shopee Apps
Nazmi Ahmad Martio, Mugiono, Wahdiyat Moko
| Year of publication: |
2023
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|---|---|
| Authors: | Martio, Nazmi Ahmad ; Mugiono ; Moko, Wahdiyat |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 12.2023, 8, p. 24-32
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| Subject: | E-Service Quality | E-Loyalty | E-Trust | Dienstleistungsqualität | Service quality | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v12i8.2956 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014452627