Measuring the Price Sensitivity of Household Electricity Consumption by Means of Interview Data

Aims to show how interview data may be used to obtain an indication of the price elasticity of household electricity consumption. Examines how respondents think they will react to price changes.

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Year of publication:	1979
Authors:	Jan van Helden, G.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 13.1979, 4, p. 183-193
Publisher:	MCB UP Ltd
Subject:	Pricing policy \| Electricity \| Consumerism \| Pricing

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000004941 [DOI]
Source:	Other ZBW resources

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