Measuring the real-time stock market impact of firm-generated content
Ewelina Lacka, D. Eric Boyd, Gbenga Ibikunle, and P.K. Kannan
| Year of publication: |
2022
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|---|---|
| Authors: | Lacka, Ewelina ; Boyd, D. Eric ; Ibikunle, Gbenga ; Kannan, P. K. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 5, p. 58-78
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| Subject: | firm-generated content | high-frequency data | microstructure | real-time marketing | Twitter | Börsenkurs | Share price | Social Web | Social web | Marktmikrostruktur | Market microstructure | Aktienmarkt | Stock market | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429211042848 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013390582