Measuring the relationship between marketing assets, intellectual capital and firm performance
Tommaso Pucci; Christian Simoni; Lorenzo Zanni
| Year of publication: |
2015
|
|---|---|
| Authors: | Pucci, Tommaso ; Simoni, Christian ; Zanni, Lorenzo |
| Published in: |
Journal of management & governance. - Dordrecht : Springer, ISSN 1385-3457, ZDB-ID 1375940-1. - Vol. 19.2015, 3, p. 589-616
|
| Subject: | Marketing assets | Intellectual capital | Marketing performance | Performance measurement system | Performance-Messung | Performance measurement | Immaterielle Werte | Intangible assets | Unternehmenserfolg | Firm performance | Finanzmarkt | Financial market | Marketing | Humankapital | Human capital |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011300052