Measuring the return of quality investments
Pedro S. Coelho and Manuel J. Vilares
| Year of publication: |
2010
|
|---|---|
| Authors: | Coelho, Pedro S. ; Vilares, Manuel J. |
| Published in: |
Total quality management & business excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 21.2010, 1/2, p. 21-42
|
| Subject: | Return on Investment | Return on investment | Produktqualität | Product quality | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Kosten-Nutzen-Analyse | Cost-benefit analysis | Telekommunikationssektor | Telecommunications industry | Mobiltelefon | Mobile phone | Portugal |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003957147