Measuring the short-term effects of TV advertising - An initial summary of TVSpan reveals some important and surprising findings.
| Year of publication: |
1998
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| Authors: | Roberts, Andrew |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 33.1998, 4, p. 50-52
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