Measuring the sources of marketing channel power : a comparison of alternative approaches
James R. Brown, Jean L. Johnson and Harold F. Koenig
| Year of publication: |
2007
|
|---|---|
| Authors: | Brown, James R. ; Johnson, Jean L. ; Koenig, Harold F. |
| Published in: |
Fundamentals of marketing research ; Vol. 3. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 148-174
|
| Subject: | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Wettbewerb | Competition | Wirtschaftliche Macht | Economic power | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003540264