Measuring the value of insight - it can and must bei done
Steve Wills; Sally Webb
| Year of publication: |
2007
|
|---|---|
| Authors: | Wills, Steve ; Webb, Sally |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 49.2007, 2, p. 155-165
|
| Subject: | Werbewirtschaft | Advertising industry | Werbung | Advertising | Kostenanalyse | Cost analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003436711