Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow, and Scott H. Young
| Year of publication: |
2008
|
|---|---|
| Authors: | Chandon, Pierre ; Hutchinson, J. W. ; Bradlow, Eric T. ; Young, Scott H. |
| Published in: |
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]. - New York, NY [u.a.] : Psychology Press, ISBN 0-8058-6292-7. - 2008, p. 224-258
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| Subject: | Ladengeschäft | Retail outlet | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Visuelle Wahrnehmung | Visual perception |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009260338