Measuring the value of recommendation links on product demand
Anuj Kumar, Kartik Hosanagar
| Year of publication: |
2019
|
|---|---|
| Authors: | Kumar, Anuj ; Hosanagar, Kartik |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 3, p. 819-838
|
| Subject: | product recommendation network | product recommendations | digital advertising | electronic commerce | randomized field experiment | sponsored product advertising | average treatment effect | Personalisierung | Personalization | Electronic Commerce | E-commerce | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Produktivität | Productivity | Online-Handel | Online retailing | Feldforschung | Field research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2018.0833 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012118891