Measuring the value of recommendation links on product demand
Year of publication: |
2019
|
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Authors: | Kumar, Anuj ; Hosanagar, Kartik |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 3, p. 819-838
|
Subject: | product recommendation network | product recommendations | digital advertising | electronic commerce | randomized field experiment | sponsored product advertising | average treatment effect | Personalisierung | Personalization | Electronic Commerce | E-commerce | Werbung | Advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Produktivität | Productivity | Online-Handel | Online retailing |
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