Measuring Trade Show Effectiveness: An Effective Exercise?
| Year of publication: |
1994
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|---|---|
| Authors: | Herbig, Paul ; O'Hara, Brad ; Palumbo, Fred |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 23.1994, 2, p. 165-170
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