MECHANISM OF MARKETING ACTIVITY LOW CONSULTING ORGANIZATION

This article proposes a new mechanism of managing marketing activity of a small consulting organization. This mechanism includes simulating several variants of decision and choosing the best variant according to the simulation’s results. The proposed mechanism can be used in decision making in unstable environment.

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Year of publication:	2013
Authors:	Kiryushkin, A.
Published in:	Annals of marketing-mba. - Department of Marketing. - Vol. 1.2013, 03
Publisher:	Department of Marketing
Subject:	marketing \| consulting \| marketing-management \| decision making \| simulating

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Extent:	application/pdf
Type of publication:	Article
Notes:	Published
Classification:	M10 - Business Administration. General ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

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