Media allocation for a mass networking era
Don Schultz
| Year of publication: |
2010
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|---|---|
| Authors: | Schultz, Don |
| Published in: |
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives. - New York, NY [u.a.] : McGraw-Hill, ISBN 0-07-163802-4. - 2010, p. 33-48
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| Subject: | Direktmarketing | Direct marketing | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003914062