Media and branding strategies in cultural tourism : the case of the region of Moldavia
Cristina Pătraşcu
| Year of publication: |
2013
|
|---|---|
| Authors: | Pătraşcu, Cristina |
| Published in: |
Public administration & regional studies. - Galati : Galati Univ. Press, ISSN 2065-1759, ZDB-ID 2594862-3. - Vol. 6.2013, 2, p. 43-52
|
| Subject: | cultural tourism | regional development | media and branding strategies | event-based tourism | territorial marketing | brand | cultural patrimony | Markenführung | Brand management | Regionalentwicklung | Regional development | Kulturtourismus | Cultural tourism | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Kulturgüter | Cultural heritage | Markenimage | Brand image | Mediensektor | Media industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011381551