Media and entertainment industry management : how to integrate business and management with creativity and imagination
Sunghan Ryu
| Year of publication: |
2024
|
|---|---|
| Authors: | Ryu, Sunghan |
| Publisher: |
London : Routledge, |
| Subject: | Management | Verhalten in Organisationen | Organizational behaviour | Marketingmanagement | Marketing management | Digitalisierung | Digitization | Geschäftsmodell | Business model | Entrepreneurship | Entrepreneurship approach | Kreativität | Creativity | Mediensektor | Media industries | Freizeitwirtschaft | Leisure industries |
| Description of contents: |
Overview of media and entertainment industry -- Marketing management -- Digital business and management -- New business model and entrepreneurship.
|
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | English |
| ISBN: | 978-1-003-27122-2 ; 1-003-27122-7 ; 978-1-040-00569-9 ; 1-040-00569-1 ; 978-1-040-00568-2 ; 1-040-00568-3 ; 978-1-032-22124-3 ; 978-1-032-22121-2 |
| Other identifiers: | 10.4324/9781003271222 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014562768