Media engagement and advertising : transportation, matching, transference and intrusion
Jing Wang; Bobby J. Calder
| Year of publication: |
2009
|
|---|---|
| Authors: | Wang, Jing ; Calder, Bobby J. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 3, p. 546-555
|
| Subject: | Fernsehprogramm | Television programme | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003884471