Media exposure patterns of consumer innovators
John O. Summers
| Year of publication: |
1972
|
|---|---|
| Authors: | Summers, John O. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 36.1972, 1, p. 43-49
|
| Subject: | Verbraucher | Werbungsmittel |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002900205