Media messages
M. June Allard
| Year of publication: |
2009
|
|---|---|
| Authors: | Allard, M. June |
| Published in: |
Understanding and managing diversity : readings, cases, exercises. - Upper Saddle River, NJ : Pearson/Prentice Hall, ISBN 0-13-504277-1. - 2009, p. 242-252
|
| Subject: | Kommunikationsmedien | Communication media | Mediensektor | Media industries | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003733515