Media Multiplexing Behavior: Implications for Targeting and Media Planning
| Year of publication: |
2013
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| Authors: | Lin, Chen ; Venkataraman, Sriram ; Jap, Sandy D. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 32.2013, 2 (19.11.), p. 310-324
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