MEDIA RESEARCH - How to use existing channels to target customers - Do you use customer communications to build sales? Bills and statements are a lost selling opportunity.
| Year of publication: |
2004
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|---|---|
| Authors: | Greenyer, Andrew |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 39.2004, 11, p. 40-43
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